Content

LaZOOZ Newsletter
An electronic newsletter, published bi-monthly. It is sent as a free email service to thousands of Israeli professionals engaged in strategy, marketing and innovation: CEOs, Marketing Managers, Business Development Managers, Product Managers, and Development Managers.

Articles
Articles we wrote concerning innovation, marketing and international retail sales. Learn how to innovate and surprise the competition using thinking tools, how to penetrate new markets, and how to develop product lines for export. In addition, you will find articles about ZOOZ from the Israeli press.

Books
In order to save you some precious time, we have compiled a list of recommended books covering various management and marketing topics. These are must-have books for every manager. The books on the list were carefully chosen to be practical (able to actually improve your daily work) and readable (clear explanations, captivating text). For your convenience we have included a brief synopsis of each book.