External Marketing Management
Many companies need outside help to improve their marketing capabilities. Medium-sized factories (10-100 million NIS turnover) that sell industrial products and solutions to other companies and factories (B2B) worldwide are in particular need of such help. One reason for this is that it is fairly complicated to sell to different countries, in different languages, and with a modest marketing budget. Another reason is that the CEO and Marketing Director are mostly busy with business development and managing the service and sales layouts, and can’t find the time for important issues such as marketing strategy, positioning, marketing communication, advertising, developing marketing materials, and so forth. Moreover, many of them are also not experts in these fields, and therefore they prefer to get help with such important issues from outside experts.
In principle, there are two types of external consultants in this context. The first type is
marketing and strategy consultants, which help with planning, but not with ongoing marketing management (organizing a conference, updating a catalog, changing packaging, etc.). The second type is
marketing communication firms, which help with the ongoing marketing management (and provide graphic design and writing services, event production, etc.), but are not marketing planning experts (strategy, positioning, product mix, etc.). Numerous factories fall between the cracks and cannot afford to hire both types of consultants. Therefore, even when they get help from one type of consultant, marketing planning
or the ongoing marketing management, they are still missing something.
ZOOZ is currently offering a comprehensive solution that specifically answers this need. These are external marketing management services as part of a long term retainer agreement, which includes marketing planning (marketing strategy, differentiation and positioning, creative advertising, Pareto analyses, and more) and also ongoing management of the marketing communication (developing and updating marketing materials – brochures, website, presentations, conference organization, media purchasing, etc.). ZOOZ’s strategy and marketing consultants do the planning under the leadership of Ari Manor, the CEO of ZOOZ. A professional ZOOZ team is responsible for the ongoing management of the marketing communication, and the team includes an English-speaking copywriter and an experienced graphic designer. We can now offer a turnkey external solution for marketing management that combines planning at a very high level and ongoing professional and meticulous performance.
The good news is that the marketing level of industrial products is generally fairly low. As proof, see how boring the advertisements in the industrial brochures are. Therefore, it is relatively easy, if you do the right things, to stand out against the competition. So if you market industrial products, and are constantly very busy, running around all over the world, and still want to benefit from upgraded and productive marketing, revenues, and profits
- let’s meet.
- To schedule an appointment with us regarding External Marketing Management:
- For information on Advanced Marketing and Sales Techniques workshop:
(Page 13 in Heb. PDF Booklet)