Written by ZOOZ
consulting and training | (972)-9-9585085 | email@example.com
| Issue 25 |
We are pleased to send you the new issue of LaZOOZ.
This monthly newsletter is sent as a free
service to thousands of senior executives.
It features different sections each time,
and does not include advertisements.
We have tried to
keep it brief, knowing that your time is precious and your
work is plentiful. Those who wish to learn more can find links
to articles and sources of relevant information. We hope that
you will find the newsletter useful.
We would be happy to receive
any comments and suggetsions.
Ari Manor, CEO, ZOOZ
Methods and tools for managing innovation processes
the seventh and last of the seven SCAMPER
conceptual tools. This tool - Rearrange - attempts to
transform or change the order, positioning or direction
of the components of a product, service, or process. For
example - a steering wheel on the right hand side (in
British cars), and a refrigerator with the freezer on
the bottom. This tool challenges the conventional
product design, and is somewhat reminiscent of Picasso's
paintings where the eye is positioned on the stomach,
and the leg can be seen protruding from the head.
The stages of how Rearrange
- The first stage is choosing a product, service or
- The second stage is writing down the internal
components (tangible and abstract).
- The third stage is finding a way to organize the
components differently (upside-down, for
- The fourth stage, the new look of the
product/service/process is demonstrated, and the
benefits are identified.
- The existing product: An apartment building
- Internal components: An entrance, stairs, an elevator,
apartments, a roof, a garden, a yard, balconies, piping,
- Innovations that apartment buildings have already
- A main entrance on the upper floor (in
buildings built on the slope of a hill).
- Piping that is visible and exposed, running on
the outside of the walls (such as in the
Pompidou Center in Paris).
- External stairs or elevator on the front
of the building (for example, an elevator that was
added to improve the building).
- A garden on the roof (in penthouses, for
- Innovations that commercial websites have not
yet undergone (to the best of our knowledge):
- Apartments that only begin from the tenth floor
(the bottom part of the building is constructed of columns
and support structures, and all of the tenants have a
- A main entrance at the back of the building
(inconvenient, but provides a sense of protection).
- Stairs inside the elevator (to exercise going up
and down stairs, even in a multi-story building).
- Sun porches for every tenant on the roof (instead
of a shared roof).
- The service: A cinema.
- Components of the service: box offices, tickets,
movie theater, seats, movies, numbers on the seats,
an usher, a screen, a film, a projector, a snack
bar, intermission, commercials, a stage, the floor,
Innovations that a cinema has already undergone:
- A rounded screen (for 3D viewing).
- Seats arranged around tables (giving the sense of being
in a living room, like at Feature, for example).
- Outdoor viewing, instead of inside a movie theater (like
at a drive in, or at the beach, for example).
- Innovations that the cinema has not yet undergone
(to the best of our knowledge):
- Horizontal seats (like beds), with the screening on the
- A screen and earphones at each seat (like the ones on
airplanes, but in a regular theater every viewer can
choose a different movie, for example a son and a father
can each choose their own movie).
- "Seat Hunt" - the chair numbers are out of
order, and each viewer has to search for his seat (an
introduction game that involves the audience).
- "All you can watch" - a movie theater complex
where you pay once and you watch as many movies in as many
theatres as you wish (the seats are unmarked).
- Commercials at the end of the movie screened on the exit
doors (or exit area).
What's new at ZOOZ
Activities with the Army and the Ministry of Defense
ZOOZ recently received the status
of a Ministry of Defense
recognized supplier. Our supplier
number is 83526308, and now
security bodies and I.D.F. units
can enjoy our services. We have
previously worked with Rafael
(Armament Development Authority),
the Israel Aerospace Industries,
and with other companies in the
security industry, but now it's
easier for government clients to
requisition our services. Here are
a number of services that ZOOZ
offers that may be relevant to
clients in the security industry:
- Technological Problem Solving course and support with deciphering
real-time problems. (Details - Hebrew PDF)
- Leadership training sessions. (Details - Hebrew PDF)
- Decision-making seminars combined with intellectual games. (Details - Hebrew PDF)
- Team development and organizational development. (Details - Hebrew PDF)
- If you require assistance in this field, contact us
advertisement and its logic
Changing During Movement
A commercial advertisement
can also be dynamic, and its message can be gradually
revealed. A more surprising advertisement is created in
this manner, and the message is more effectively
internalized. It's possible to create a dynamic
advertisement using a billboard, for example. The
advertisement on the right demonstrates this.
driving along a rural road in France sees a black stain on
a white shirt. While the driver approaches the sign he
surprisingly notices that the stain (actually placed on a
separate post) gradually moves to the right. In the end,
the stain is completely "removed" from the
shirt. At this stage the driver passes the actual sign -
and the advertising message is revealed: Ariel washing
powder removes stains easily and effectively. The text in
the ad only reinforces the message and says: "It's so
simple!" So who said that only Ya'akov Agam can
create kinetic works of art? Advertising agents can also
do it, meanwhile providing an excellent service to the