Home > Marketing & Innovation > Content

Articles

Strategy and Tactics
Acquire a better understanding of your clients, of your core competencies and of the marketing and business opportunities available to you.

• Strategic Innovation
  Strategy is about doing things differently from the competition. The article describes a method for developing an unorthodox strategy, enabling those who follow it to obtain major growth, and increasing the size of the entire market.
  
  
• Blue Oceans in Israel New!
  Examples of Israeli companies that dared to apply highly original strategies, and enjoyed significant growth by providing real "value-innovation" to their clients
  
  
• Marketing Penetration
  Even if you have a win-win product or service, often you'll find the way to your potential clients blocked. This article describes how to land an initial contact with every client, and demonstartes its application with true cases from four different marketing arenas.
  
  
• Marketing Impact New!
  Even when you have a focused marketing message and a clear target audience, you still need to penetrate the customers’ consciousness, out of thousands of other messages that they are exposed to on a daily basis. The article describes how you can reach customers at the right place and at the right time, and effectively transmit your message to them.
  
  
• The Marketing Mix New!
  Can you collaborate with your competitors? Apparently so, and it’s quite worthwhile to do it. The article outlines a number of ways you can grow with the help of your direct competitors, according to the various components of the marketing mix.
  
  
• Connecting the Head to the Feet
  People are the key to forming and implementing a successful business strategy. This article lists critical aspects of strategy development (at senior management level), and describes how it should be transmitted to mid-level management, and implemented successfully in the rest of the organization.

Systematic Innovation^TM
Learn how to develop, time and again, truly innovative products and services, that would surprise the competition and increase profits, using a set of systematic thinking tools.

• Building The Future New!
  How to build an organization that innovates systematically, and uses it as a key success factor. Insights and recommnedations for on innovation management, including examples from Israel and aboroad.
  
  
• Innovations in the Israeli Food Industry New!
  Examples and origins of surprising products in the Israeli food market, developed through Systematic Innovation processes
  
  
• Can’t Stop Moving
  An article in Ma’ariv about Ari Manor, CEO of ZOOZ, which describes how Systematic Innovation™ is conducted.
  
  
• Is Your Company Innovative?
  Can you perdict the future of your market? This short article presents ZOOZ succes stories in innovation, and focuses on several aspects of creating and managing an idea bank.
  
  
• Innovate!
  Can a product be the origin of a different product? This article explains the the process of inventing needs and developing virtual products with surprising benefits, by examining existing products. The article also elaborates on "adding a dimension ", one of the most important thinking tools for systematically developing innovations.
  
  
• Adjustment to the Environment
  How well adjusted is your PC mouse to your desk? This article describes another thinking tool used for developing new product and services. It also discusses the challenges of innovation management in the information age.
  
  
• Mouthful of Systematic Innovation
  This article describes six tools of Inventive Thinking, which allow for a systematic development of products. The examples in the article are all from one specific field: the toothbrush. The article should be read as an introduction to Systematic Innovation.
  
  

International Retail Sales
Develop successful product lines, learning from the experience of others, and being assisted by various government projects, and by the ProductNet Program, a ZOOZ initiative.

• Locating and Entering an Interesting Retail Chains Market Overseas
  Can an Israeli firm succeed on the shelves of international retail chains? This article presents some principles and processes that greatly improve the chances of success, and details the advantages of the marketing approach as a key to success.
  
  
• From Tefen to Wilkesboro and from Holon to Bentonville
  Have you decided to become an exporter of consumer goods? This article describes a recommended action plan for the novice exporter, and includes valuable tips for those interested in marketing and selling successfully to international retail chains. 
  
  
• ProductNet - Moving the World For You
  An interview with Ari Manor, ZOOZ CEO, on the ProductNet program, which turns local subcontractors into international exporters, while developing an innovative product line and marketing it to international retail chains. The interview includes some tips for small and medium-sized busnisses for periods of recession.
  
  
• Moving Ahead / Zehava Dovrat / Globes Magazine
  A short article presenting for the first time the ProductNet program, which enables small Israeli manufacturers and subcontrator to rapidly grow into international markets.
  
  

Back to top of page